1. Who We Are

Smart Merch Design ("we," "us," or "our") is a custom merchandise and branded apparel company based in Oakhurst, New Jersey. We operate this website at smartmerchdesign.com and sell through our Etsy store at smartmerchdesignco.etsy.com.

If you have any questions about this Privacy Policy, you can reach us at smartmerchdesign@gmail.com or call us at (347) 608-5682.

2. Information We Collect

We collect information you provide directly to us, including:

Contact information — name, email address, phone number, and mailing address when you fill out a quote form, contact form, or place an order.
Order information — product details, design files, quantities, shipping addresses, and payment information when you place a custom order.
Communications — messages, emails, or other correspondence you send us, including design briefs and project details.
Usage data — basic analytics about how you navigate our website, including pages visited, time on site, and referring URLs (collected via cookies and similar tools).

We do not collect sensitive personal information such as government ID numbers, financial account details beyond what is necessary to process payment, or health information.

3. How We Use Your Information

We use the information we collect to:

Process and fulfill your custom merchandise orders
Communicate with you about your order status, proofs, and delivery
Respond to your inquiries and provide customer support
Send you quotes, invoices, and order confirmations
Improve our website, services, and product offerings
Comply with legal obligations and protect our rights

We will only send you marketing communications if you have opted in or have an existing business relationship with us. You can opt out at any time by replying "unsubscribe" to any of our emails.

4. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

Service providers — we work with trusted third-party vendors (shipping carriers, payment processors, email platforms) who need limited information to help us fulfill your order. These parties are contractually bound to keep your information confidential.
Etsy — if you purchase through our Etsy store, your order data is subject to Etsy's Privacy Policy as well as ours.
Legal requirements — we may disclose information if required by law, court order, or government authority.
Business transfers — in the event of a merger or acquisition, your information may be transferred as part of that transaction.

5. Cookies & Tracking

Our website uses cookies and similar tracking technologies to improve your browsing experience and analyze site traffic. These include:

Essential cookies — necessary for the website to function correctly.
Analytics cookies — help us understand how visitors use our site (e.g., Google Analytics). This data is aggregated and anonymized.

You can control cookies through your browser settings. Disabling cookies may affect the functionality of certain features on our site.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, including maintaining business records, resolving disputes, and complying with legal obligations. Order records are typically retained for 7 years for accounting purposes. You may request deletion of your data at any time by contacting us.

7. Your Rights

Depending on where you live, you may have the following rights regarding your personal information:

The right to access the personal data we hold about you
The right to correct inaccurate or incomplete information
The right to request deletion of your personal data
The right to opt out of marketing communications
The right to data portability (receiving your data in a structured format)

To exercise any of these rights, please contact us at smartmerchdesign@gmail.com. We will respond within 30 days.

8. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

We do not store full payment card details on our servers. Payment processing is handled by trusted third-party processors (such as PayPal or Stripe) that maintain their own security standards.

9. Children's Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

📧 smartmerchdesign@gmail.com
📞 (347) 608-5682
📍 By appointment only — Oakhurst, NJ

PRIVACY POLICY